Complete this template to create a detailed profile of your ideal client. This will help you craft a high-converting sales page that speaks directly to them.

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#1 Basic Information

Place an image of your dream client here to help you visualize them.

Client Name

Give your ideal client a real name (e.g., Sarah, Michael)

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Age

How old are they?

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Location

Where do they live? (City, country, or general area)

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Personal Story

Write 2-3 sentences about their background. What's their life like? What's their situation?

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#2 Personality & Values

Personality Traits

List 3-5 words that describe their personality (e.g., ambitious, busy, caring, organized)

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Core Values

What do they care about most? What drives their decisions? (e.g., family, success, freedom, health)

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Lifestyle

Describe their typical day or week. How do they spend their time?

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#3 Income & Buying Behavior

Income Level

What's their approximate yearly income or income range?

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Spending Priorities

What do they spend money on? What's important to them when buying?

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Buying Behavior

How do they make purchase decisions? (e.g., research first, buy quickly, need social proof, compare options)

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Budget for Your Service

How much can they reasonably spend on what you offer?

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#4 Current Problems & Pain Points

Main Problem #1

What's their biggest struggle right now?

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Main Problem #2

What's another major challenge they face?

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Main Problem #3

What else keeps them up at night?

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How These Problems Affect Their Life

What happens because of these problems? How do they feel?

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What They've Tried Before

What solutions have they already attempted? Why didn't they work?

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#5 Dreams & Desired Future

Main Goal #1

What do they want to achieve most?

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Main Goal #2

What's another important outcome they're seeking?

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Main Goal #3

What would make them feel successful?

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Their Ideal Life

Describe what their life looks like once they achieve their goals.

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Timeline

When do they want to see results? (e.g., 3 months, 1 year)

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